EXPERIENCE

RosadoToledo&: 2022 – 2023

Senior Copywriter & Ideator

Created brand identities, concepts, and executions for local, regional, and international brands.

Clients: Banco Popular, Susan G. Komen, Triple-S, and Puerto Rico Tourism Company.

VMLY&R: 2018 – 2021

Copywriter, Social Media Manager & Content Creator

Developed and implemented creative strategies and insight-led ideas for result-driven campaigns. Oversaw the design and copy production for print, TV, out-of-home, social media, and digital assets for a successful local tourism revival campaign.

Clients: Puerto Rico Tourism Company, Blue Moon, Miller Light, T-Mobile, Liberty, and Walgreens.

Ogilvy - de la Cruz & Associates: 2017 – 2018

Copywriter

Created fun, engaging ads, digital content, and promotions, as well as conceptualized, developed, and supervised award-winning annual campaigns.

Clients: Burger King, Infiniti, Huggies, Pan Pepín, and more.

TBWA\San Juan: 2013 – 2017

Junior Copywriter

Conceptualized campaigns and wrote copy for TV, radio, print and digital media. Won multiple new business accounts.

Clients: DDR, San Patricio Plaza, COSVI, University of Phoenix, El Hórreo de V. Suarez, La Boutique Du Vin, La Favorita, Suiza and Pet SOS.

SKILLS

Bilingual: Native Spanish & Fluent English

Translation: English to Spanish and Spanish to English. ATA Member

Creative/Technical Writing

Proofreading

Songwriting

Photography

Microsoft Suite

SEO

ACHIEVEMENTS

1st Place Cannes Act Responsible Competition 2015

Young Lions Puerto Rico Winner - 2016 & 2019

Various awards & recognitions from creative festivals including Cannes, Effies, Ojo de Iberoamérica, Cúspide, SME, FIAP, and more.

EDUCATION

Bachelor’s in Audiovisual Communications at Universidad de Puerto Rico, Recinto de Río Piedras.